Privacy Policy

Standard Roofing Company ("Standard Roofing," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at standardroofing.org (the "Site"), use our online booking system, or otherwise interact with us.

This policy is designed to comply with the California Consumer Privacy Act, as amended by the California Privacy Rights Act ("CPRA"), Cal. Civ. Code § 1798.100 et seq. If you are a California resident, please see the Your California Privacy Rights section below for specific rights available to you.

1. Information We Collect

A. Information You Provide Directly

When you book an appointment, submit a contact form, or otherwise communicate with us, we may collect:

• Contact Information: first name, last name, email address, phone number, mobile phone number
• Property Information: street address, city, state, ZIP code
• Roofing Details: roof type, age, material, square footage, number of stories, damage description, and related property notes
• Photos: images of your roof or property that you upload through our booking system
• Communications: messages you send through our contact form or via email
• Contract & Estimate Data: scope of work, pricing, signatures, and related documents when you engage us for roofing services

B. Information Collected Automatically

When you visit our Site, we may automatically collect:

• Usage Data: pages visited, time spent on pages, referring URLs, and click patterns (via Google Analytics)
• Device Information: browser type, operating system, screen resolution, and language preference
• Network Data: IP address (anonymized where feasible) and approximate geographic location
• Cookies & Similar Technologies: see our Cookies section below

2. How We Use Your Information

We use your personal information for the following business purposes:

• Service Delivery: scheduling appointments, dispatching estimators, preparing estimates and contracts, and performing roofing work
• Communications: sending booking confirmations, appointment reminders, reschedule and cancellation notices via email and SMS (with your consent for text messages)
• Property Assessment: geocoding your address for travel time calculation and route planning; retrieving satellite and street-level imagery of your property to assist our estimators
• Contract Preparation: generating scope-of-work documents, pricing schedules, and change orders
• Website Improvement: analyzing Site usage trends to improve our content, navigation, and user experience
• Legal Compliance: complying with applicable laws, regulations, and legal processes

3. How We Share Your Information

We do not sell your personal information. We do not share your personal information with third parties for their own marketing purposes.

We may share your information with the following categories of service providers who process data on our behalf and are contractually prohibited from using it for any other purpose:

These service providers do not have independent rights to use your personal information and are bound by their respective data processing agreements. No vendor receives access to your full personal profile; each receives only the minimum data necessary to perform their specific function.

"Sharing" Under CPRA

Under the CPRA, "sharing" includes making personal information available for cross-context behavioral advertising. Our use of Google Analytics may constitute "sharing" under this definition. You can opt out of this sharing by adjusting your cookie preferences via our cookie consent banner or by visiting our Do Not Sell or Share My Personal Information page.

4. Cookies & Tracking Technologies

Our Site uses cookies and similar technologies for the following purposes:

You can manage your cookie preferences at any time through the cookie consent banner displayed when you first visit the Site, or by clicking "Cookie Settings" in our website footer.

5. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes described in this policy, or as required by law:

• Booking & Customer Records: retained for 7 years after your last interaction, consistent with California contractor record-keeping requirements
• Contracts & Estimates: retained for 10 years, per construction industry and tax record-keeping obligations
• Photos: retained for 3 years after the associated booking or project is completed
• Analytics Data: aggregated and anonymized; individual-level data retained per Google Analytics' default retention period (14 months)
• Communication Logs: retained for 1 year

When personal information is no longer needed, it is securely deleted or anonymized so that it can no longer be associated with you.

6. Your California Privacy Rights (CPRA)

If you are a California resident, the CPRA provides you with the following rights regarding your personal information:

• Right to Know: You may request that we disclose the categories and specific pieces of personal information we have collected about you, the sources of that information, our purposes for collecting it, and the categories of third parties with whom we have shared it.
• Right to Delete: You may request that we delete personal information we have collected from you, subject to certain exceptions permitted by law (e.g., completing a transaction, legal compliance, or exercising legal claims).
• Right to Correct: You may request that we correct inaccurate personal information we maintain about you.
• Right to Opt Out of Sale/Sharing: You have the right to opt out of the "sale" or "sharing" of your personal information. While we do not sell personal information, our use of analytics services may constitute "sharing" under CPRA. You may opt out via our Do Not Sell or Share page or by adjusting your cookie preferences.
• Right to Limit Use of Sensitive Personal Information: We do not collect sensitive personal information as defined under CPRA beyond what is necessary to provide our services.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights. You will receive equal service and pricing regardless of whether you exercise these rights.

How to Submit a Request

You may submit a verifiable consumer request by:

• Emailing us at privacy@standardroofing.com
• Calling us at (415) 566-2049

We will verify your identity before processing your request by matching information you provide against information we have on file. We will respond to your request within 45 days. If we need additional time (up to 90 days total), we will notify you in writing.

You may designate an authorized agent to submit a request on your behalf. Authorized agents must provide proof of authorization (e.g., a signed power of attorney or written permission from you).

7. Do Not Sell or Share My Personal Information

Standard Roofing does not sell your personal information to third parties for monetary or other valuable consideration. However, our use of Google Analytics and any future digital advertising tools may constitute "sharing" of personal information for cross-context behavioral advertising under CPRA.

To opt out, you may:

• Click "Cookie Settings" in our website footer to decline analytics cookies
• Visit our Do Not Sell or Share page
• Enable the Global Privacy Control (GPC) signal in your browser — we honor GPC signals as opt-out requests

8. Data Security

We implement industry-standard security measures to protect your personal information, including:

• Encryption of data in transit (TLS/HTTPS) and at rest
• Access controls limiting employee access to personal information on a need-to-know basis
• Secure cloud infrastructure hosted on Google Cloud Platform
• Regular review of our data collection, storage, and processing practices

While we take reasonable precautions, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security of your information.

9. Children's Privacy

Our Site and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child under 16, please contact us and we will promptly delete it.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. For material changes, we will provide a more prominent notice. We encourage you to review this policy periodically.

11. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us: